Content must be treated as a valuable business asset, not an afterthought.
Connect with Your Audience, Nurture Real Fans
Smart entrepreneurs know that following short-term tactics is not effective anymore. There is no single recipe to be successful (both online and offline), but one thing is sure: in the Attention Age, you need to give people a reason to care about you. Spark conversations, provide real value, and build a tribe of real fans. Content Strategy is about getting specific on how to do it. What does your audience need? What can you do to solve their problems? How can content support your business goals? Let’s get started.
Content Strategy
A great foundation is essential. Before we get our hands on the writing and publishing part, we need to think about the bigger picture. Who’s your target audience? Let’s define your message, your goals and how to measure success.
Content Development
Getting started. We will research the best way to organize content production. Both in-house solutions and external ones are feasible as long as we follow a smart editorial calendar to control publication across different media.
Content Marketing
Starting promotion, analysing results and tweaking our strategy. Both tactics (guest posting, email marketing, white papers) and long-term goals (growing subscriber base, sales or recognition) will be revised each and every month.
Dan is committed, professional and able to pinpoint the task. Highly recommended.
Alberto Masala, ISLANDS PASSPORTLightening-fast turnaround and super high-quality work. Thanks!
Sunta, PIMSLEUR APPROACH